Essay/Term paper: Advertising, what is it ?

Essay, term paper, research paper:  Research Papers

Advertising, What Is It ?


Advertisements are methods used to commercialize a product or anything
else, such as AA meetings, a garage sale, etc. Advertising is used mainly to
influence specific audience or all audiences to buy the product. For example,
my product is advertising Reebok and is concentrating on people who play
American Football. The advertisement is using the testimonial* method to
advertise Reebok.
The purpose for advertising is to commercialize a product or anything
else to a certain audience or to any audiences. Another purpose for advertising
is to persuade people to buy the product so that you'll get more money. A third
purpose is to make the company a bigger name by getting more buyers. For
example, the purpose of my advertisement is to persuade any American Football
players to buy Reebok.
I think advertising is necessary in the point of view of a company owner.
Because for his company to prosper, he needs buyers, and without advertising
he'll have less buyers which will slow down his company's growth. But in my
opinion, I don't think advertising is necessary because we can live with less
products. It might even be better with no advertisements because T.V shows and
basketball games would be on continuously without any commercial interruptions.
For example, my advertisement is advertising Reebok, but I don't need it, I can
live with slippers or nothing at all; nevertheless, wearing a pair of Reebok
shoe would be more comfortable.
I think advertising is the right to choose. When something is
advertised, it does not mean that you have to buy it, but it is giving you a
choice. For example, my advertisement is trying to persuade me to buy Reebok,
but it is just giving me one choice of my several choices of sportswear.
Recently, I went in a chat room called "help", and asked for their
opinion on advertising. I asked 17 different people, and 11 said advertising is
foolish because it does nothing but interrupt sitcoms and games. The other 6
said, they don't mind all the advertising and that advertising is necessary
because no games would be shown since no one would sponsor them without
advertising.